Integrated Marketing Communications (IMC) is a one-year, post-graduate certificate program offered at Conestoga College in Kitchener, Ontario.
It is an intense, fast-paced program that prepares students to be business ready with skills that can be applied in the marketing communications field.
As part of their practical, hands-on educational experience, our students work with business and not-for-profit organizations to develop IMC plans. An IMC plan integrates all of the ways an organization communicates with its target markets and its various publics.
Follow us for program updates and to learn more about the program and how your business could benefit!
We would like to thank Swan Dust Control for its lead sponsorship of the 2013-2014 Graduation Year-End Gala.
Swan was a client in first semester and was pleased with the IMC plan created by its team of students. In fact, Swan hired the team to implement the plan’s components.