In this fast-paced post-graduate program, students are placed on teams near the end of first semester and given a real client. The team is responsible for meeting with the client, learning their business, and creating an integrated marketing communications plan.
It can be a stressful but educational experience as the students learn to manage team dynamics, manage client expectations, and apply what they have learned. It starts with the big reveal – client day – when the students learn who they will be working with, and the name of their client. It concludes with each team presenting their plan four weeks later to clients during exam week.
Here’s a short clip of client day in November 2012.
<iframe width=”560″ height=”315″ src=”http://www.youtube.com/embed/GowFhOVQ9JM?rel=0″ frameborder=”0″ allowfullscreen>
