In second semester, the class was divided into six teams and then two requests for proposal were distributed – one to plan and implement a graduation event for the end of the year, and one to plan and implement a weekend event at Fairview Park Mall in April. Three teams pitched for each event.
The task aligns with two courses – project management and event management, as well as involves their graphic design course in the production of collateral materials for each event. The assignment also introduced the students to the world of consulting and pitching to a request for proposal. While all pitches were graded, two teams were selected, one to lead each event.
As a result, The “Green at Work ™ Weekend” event will be held at Fairview Park Mall April 6 and 7. The lead team created a fun and interactive event that will inform shoppers and employees who work at the Mall, about the number of green initiatives supported by Cadillac Fairview, owners of the Mall.
The team’s proposal presented a clear sense of the event vision and the project management elements required to make it happen, giving the client confidence in the team’s ability to manage the project. Appreciation is extended to Mall Management who have supported the learning process and is working with the students to implement a professional event.
All 33 students in the program will participate during the weekend event, sharing shifts to run games and award prizes. This focus on team work and collaboration, so important in the work place, is stressed throughout the IMC program.
Sustainable Waterloo Region is the not-for-profit organization that will benefit from donations received during the event.
As a final cap to the one-year post-grad program, the students will celebrate with dinner and a party at the end of April. It is intended to be a chance to unwind and celebrate the end of a busy and demanding school year. The proposals for this event also had to outline a vision and detail the project management elements. The lead team, selected by class vote, created an event vision around a 007 theme.
The assignment is another example of how the Integrated Marketing Communications post-grad program tries to give students ‘real’ experience that they can use to build skills and knowledge, and eventually use in their resumes.