The IMC class participates in an internal discussion forum where they can write about what they are learning in the program. They are encouraged to connect the dots between the courses they study or to reflect on what they are learning. The following guest post comes from that discussion forum.
This post is about the field trip the class took to St. Jacobs.
This submission was written by Christina Dente, IMC 2014 candidate.
After our field trip into St. Jacobs to explore both the Felt Lab and the quaint village and the Farmer’s Market of the town, I have become both inspired and challenged in terms of new and innovative ways of how to promote and market the St. Jacob’s experience. Exploring the new digital media examples that have been created at the Felt Lab has really cemented the fact for me that the way in which we communicate with consumers through marketing and public relations is being redefined this very moment, and media of communication such as augmented reality is our future as IMC students. As I have been considering ways in which to promote St. Jacobs, I have been consumed with trying to find a place for using this technology to create a campaign for an experience that is in such juxtaposition to futuristic concepts of communication as shared at the Felt Lab. In other words, can using these types of digital media to promote St. Jacobs be effective for an experience that is supposed to take you back to a simpler place in time? How could we use it to reach the older generations that frequent these attractions and yet attract a newer and younger audience?