Chocolate tasting was on the menu when the IMC class met with Professor Steve Howell in Strategic Planning recently. But there was a ‘method to this apparent madness’ of feeding chocolate to students in an end-of-the-day class.
Students were assigned to teams and then were challenged to develop a new chocolate bar, brand it, identify a target market, and outline a promotional strategy for it. In a few weeks, they will be required to present their ideas to a “banker” (aka Professor Steve) to seek approval for funding.
The project began, obviously, by tasting and assessing the ‘competition’!