For their first-semester final project, Conestoga’s IMC students are placed in teams and assigned a real client. Usually this client is a local business in need of a marketing communications plan for a product launch, event, or overall strategic plan.
This past semester the students produced exceptional work for Coldwell Banker Peter Benninger Realty, Tubeline Manufacturing, Our Place Family Resource Centre, KW Power & Sail Squadron, and Swan Dust Control.
Swan Dust Control was so impressed with the marketing plan that they have hired their student team to implement it for their business. The students will focus on branding, content generation, social media management, advertising, and media relations to increase awareness of the business in both current and new markets.
Swan, which has no in-house marketing department, was not sure of the quality of work that students would turn out; they hoped for a roadmap from which they could build future marketing efforts. Instead, they received a complete integrated marketing communications plan, ready to implement.
The students are looking forward to working with Swan over the next five months on their marketing efforts.
