Partnerships between Conestoga College students and Kitchener’s Fairview Park Mall have earned the Mall an award at a National Conference.
According to Leah Landriault, Fairview Park Mall’s Marketing Manager, the Cadillac Fairview Property Award “recognizes a property team that has demonstrated excellence in all areas of Operations.”
Click on the audio file below to hear a recording of the announcement made at Cadillac Fairview’s National Conference in Montreal recently.
The Mall team is proudly displaying its trophy at the Mall.
Students in the Visual Merchandising Diploma Program worked with several retailers, creating uniquely-themed product displays that were distributed throughout the Mall.
Students in the Integrated Marketing Communications Post-grad Program created engaging, interactive events that informed and educated mall shoppers about Cadillac Fairview’s “Green at Work” initiative.
The events involved the project management principles, event management visioning, advertising, public relations, media relations, and collateral design skills taught in the program. This collaboration also resulted in a mention in Cadillac Fairview’s 2013 sustainability report on page 10.
Both Conestoga programs have worked with the Property Management team at Fairview over the last two years, giving their students ‘real world’ experience in the field of visual merchandising and in event management, an important element of integrated marketing communications implementation.