Two weeks down!

The first two weeks of classes for the Integrated Marketing Communications class of 2014-2015 were a great start to a new school year.  Already the students are engaging with the content and participating in classroom discussions and activities.

P1010467In corporate communications we focused on developing a writing plan, including how to profile the target audience.  Students were encouraged, literally, to draw a picture of their target so they could clearly envision who would be reading their message.  A great strategy whether the message is an email, or part of the collateral from a larger IMC campaign.

P1010473In advertising class the students learned the importance of thoroughly researching and knowing the product or service before developing the creative strategy.

The class will attend the Social Summit sponsored by the Waterloo Region Small Business Centre and MadHatter Technology on Sept. 26 to hear a great line-up of speakers P1010475discuss social media in their respective businesses.   It is also a chance for the students to network with local business at The Tannery. The students are also signing up to attend Communitech’s Talent Collision on Sept. 29.

The class will be offered two workshops in Digital Marketing Tools and Analytics this semester.  The first semester courses they study include marketing, branding, strategic planning, consumer research, public relations, corporate communications and advertising. In November the students will take on a real client challenge and present an integrated marketing communications campaign to their client.



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s