The IMC class engaged more than 700 visitors to Fairview Park Mall on Saturday, March 28, at an event designed to raise awareness about environmental practices at home, at work, and on the go.
Green is the New Black was the theme.
Student teams had to pitch ideas to Mall Marketing Manager Leah Landriault as part of their event and project management classes. Green at Work is an initiative of Cadillac Fairview Inc. and encourages mall tenants to participate in environmentally sustainable activities.
The student learning covered many areas, including how to meet client expectations, how to get along with other members of the team, how to pull many different ideas together into one cohesive plan, how to engage the public at an event, how to manage contest winner phone calls, how to set up and take down multiple booths, how to talk to the public about environmental concerns (and know your stuff!), how to create imaginative booth attractions on a minimal budget, how to manage the budget, how to design and co-ordinate printing of collateral material.. and much more!
All photos below are courtesy of Kali Caudle, Snap KW Newspaper.