Successful media pitching

The story about FTD Highrise Inspections that appeared on the front page of the Waterloo Region Record was pitched to the editor by IMC student Samantha Gorys. In the second semester students are taught to discern what would be newsworthy and how to pitch the idea to the media. Samantha’s was one of several pitches made to business editor Ron DeRuyter.


Photo credit: Matthew McCarthy, Record Staff

FTD uses drones to inspect highrise buildings, a task that used to be completed by dangling people down the sides of buildings.  FilipSobotka launched the company and moved into the Accelerator Centre a year ago.

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