At Google headquarters

20160913_091050_resizedIMC2017 candidate Leeza Shabekova attended a joint presentation today by Google and Honeypot Marketing on the topic of Google Adwords. Leeza (left) visited with Eric Zegarski and Gladis Abboud  Mealinajar. Another IMC2017 student, Saqif Abdullah, also attended the session that provided attendees with lots of tips for successful ad word programs.  Liz Austin of Google suggested that people are loyal to their needs, not necessarily brands and that marketers need to understand what those needs are, at the moments they are happening.  The need for useful content was also stressed. Finally, the quality score of an ad word campaign is very important. The higher the quality, the lower the cost explained Honeypot founder Dan Nedelko. The students also made some valuable network contacts. Much appreciation to Honeypot Marketing for this opportunity.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s