IMC loves chocolate

A favourite project in the fall semester is the chocolate project. In teams, the students create a new chocolate project, conduct research, develop a brand, and then present a business case to ask a banker for money.

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The research is probably the best part – the class begins by assessing different chocolate products in class.  Then, they get creative and develop their own recipes and hold focus groups where participants are asked to taste-test the student creations.

Facing the banker is probably the toughest part – here is where faculty member Mr Howell transforms into a tough, no-nonsense banking character.

The end result – an overdose of chocolate and many lessons learned about how to make a strategic business presentation.

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