A favourite project in the fall semester is the chocolate project. In teams, the students create a new chocolate project, conduct research, develop a brand, and then present a business case to ask a banker for money.
The research is probably the best part – the class begins by assessing different chocolate products in class. Then, they get creative and develop their own recipes and hold focus groups where participants are asked to taste-test the student creations.
Facing the banker is probably the toughest part – here is where faculty member Mr Howell transforms into a tough, no-nonsense banking character.
The end result – an overdose of chocolate and many lessons learned about how to make a strategic business presentation.