This guest post is written by IMC2017 candidate Clare Harper. She describes the day that all students are given a real client and asked to create an IMC plan. These plans will be presented next week.
Today was a very exciting day for our IMC class as our teams and clients for our next Integrated Marketing Communications project were revealed. We started off the day with a workshop on personality, used to recognize our most dominant traits. From this, we learned about four different personality types and how to work with each type to optimize success and collaboration in group projects.
After enjoying a potluck lunch, we were split up into our designated teams. I was excited to learn that all three members of my group have different dominant personality traits. I think this will help us to offer different viewpoints and suggestions when coming up with ideas for our client. My group was assigned Waterloo Region Crime Stoppers as our client. Tomorrow we will have our first meeting with them to discuss the objectives they would like our plan to address.
Within 4 weeks time, our group will have completed a full Integrated Marketing Communications Plan for Crime Stoppers. We will offer suggestions for new public relations, advertising and social media strategies, working towards solving whatever problem the client is currently facing.
I can’t wait to have some real client experience under my belt! Updates to come…