This article from Charity Village is written by Judy Molland. It reinforces what it means to have an integrated marketing campaign and the incredible value to the organization that makes it work.
Right now, IMC students at Conestoga College are looking for businesses and not-for-profit organizations that would benefit from an integrated plan. The students have a two-week placement at the end of March where they are available to help with marketing tasks as well as create a plan for you. Contact co-ordinator Kim Denstedt for more details.
