What’s a moustache worth? It’s in the millions of dollars apparently, according to Mitch Hermansen who spoke at an IABC Waterloo Chapter special event this morning. Mitch works with the Movember Foundation that raised more than $15 million just last year in its annual campaign.
Just the sight of someone wearing a moustache can now spark a conversation about Movember and the need to pay attention to men’s health issues. Men become walking billboards raising awareness of the issues, as well as dollars.
Some of those dollars have supported the research of doctors, including Hon Leong of the Lawson Health Research Institute in London, ON. whose research will deliver novel drugs that halt the spread of prostate cancer to determine if they are effective in stopping metastasis in the majority of prostate cancer cell lines.
Mitch said that the Movember Foundation is the only charity tackling men’s health on a global scale, year round. “We have one goal: to stop men dying too young.” The foundation, which began in Australia in 2004, has funded over 1,200 projects focusing on prostate cancer, testicular cancer, mental health and suicide prevention. As devastating as cancer is, the rates of suicide among men is startling. Every minute a man dies from suicide somewhere in the world.
The Foundation uses humour to break the ice because traditionally men are taught and encouraged to not talk about private matters or their feelings. To learn more, check the link to the Foundation’s website.