The IMC class ended its first semester with client presentations. There were three clients who benefitted this year from the marketing communications plans created by the students.
Sober Steering is a Kitchener-based technology company that has created a product that will test blood alcohol concentration when a driver places their palm on the sensor.
The sensor sits on the steering wheel. The driver places the palm of their hand on the sensor, and if the alcohol level is above a pre-set limit, the vehicle is immobilized.
The technology was created by the father-daughter team of Catherine and John Carroll.
There were two student teams assigned to create plans. Team 1 focused the plan on private and public bus companies. Team 2 focused the plan on construction companies.
The second client was the Waterloo Regional Police Service, specifically the Hate Crime and Extremism Investigative Team. The students were asked to create a plan that would help the police service deliver a strong message to students in high schools. #HATELESSWR
The third IMC client was Load Army, another tech company in Kitchener whose owner, Phill Karasinski has developed an app that will save time and money for contractors in the construction industry. There were two teams assigned to this client. The IMC project includes the challenge of creating one piece of print collateral.
The IMC students work with a team of students in the Advertising and Marketing Program to have the print piece designed and printed.