Gold Quill Award for IMC alumni

IMC alumni Stephanie Fereiro, a Content Marketing Specialist at Economical Insurance in Waterloo, is the recipient of an IABC Gold Quill Award of Merit.

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The award recognized Stephanie’s blog writing – she has completed more than 100 posts since working at Economical.  IMC was delighted to be on-hand when Stephanie received her award at the International Association of Business Communicator’s (IABC) world conference held in Montreal June 4-6.

The prestigious recognition is awarded following an evaluation by professionals from across the globe who work in the communications industry.

IMC faculty are always happy to hear from alumni and look forward to  welcoming a new crop of graduates next week at Conestoga’s Convocation.

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Strategic campaigns work

Students in the 2017-2018 IMC class created marketing communication plans for Crime Stoppers with the objective to increase calls and tips. So often these client plans are created and the students move on, not hearing back if their ideas were implemented and whether the objectives were met. 
Thus, it was very good news when we recevied the following communication:
Overall we increased our tip volume for 2017 by 451 tips , increased follow up information by 638 additional pieces of information and 328 additional calls to the office.
 I would suggest that the marketing program achieved what it set out to accomplish. Very happy with the end result. Thank you.
 Darryl
 Darryl Paquette
Constable
Criminal Intelligence, Human Source Management
Crime Stoppers Coordinator
Waterloo Regional Police Service
519-570-9777 (WRPS) ext.8765

 

Orientation for 2017-2018 class

Plans are underway to greet a new class of integrated marketing communications students August 29 at orientation.  We have important getting started semester details, a group activity, and graduates from last year to share their best advice for success. Looking forward to seeing Geraldine Westerink, Clare Harper and Juan Duran. 

 

Graduates earn provincial award

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A team project to create an integrated marketing communications plan for Waterloo Regional Crime Stoppers turned into a provincial award for IMC students.

The Community Service Award was presented June 11, 2017,  by the Ontario Association of Crime Stoppers to the Waterloo Regional Crime Stoppers, Conestoga College and the Integrated Marketing Communications Program.

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The students were also featured presenters at the Association’s annual training conference where Marc Heroux and Clare Harper presented a highlight of the research and recommendations the 2 teams made with the goal of increasing tips.

Crime Stoppers is a national organization with local and regional volunteer committees that encourage residents to report crimes anonymously. The students were also the creative minds behind some collateral that the local Crime Stoppers will be using in the coming year.  The image above is of Clare (at left) and Marc (at right) with faculty member Kim Denstedt standing in front of some of that creative collateral.