Graduates earn provincial award

CS Award 20170610_122112_resized

A team project to create an integrated marketing communications plan for Waterloo Regional Crime Stoppers turned into a provincial award for IMC students.

The Community Service Award was presented June 11, 2017,  by the Ontario Association of Crime Stoppers to the Waterloo Regional Crime Stoppers, Conestoga College and the Integrated Marketing Communications Program.

Kim with Clare and Marc20170610_124700_resized

The students were also featured presenters at the Association’s annual training conference where Marc Heroux and Clare Harper presented a highlight of the research and recommendations the 2 teams made with the goal of increasing tips.

Crime Stoppers is a national organization with local and regional volunteer committees that encourage residents to report crimes anonymously. The students were also the creative minds behind some collateral that the local Crime Stoppers will be using in the coming year.  The image above is of Clare (at left) and Marc (at right) with faculty member Kim Denstedt standing in front of some of that creative collateral.

IMC as an option

After university students collect their degrees and celebrate convocation with family and friends, many are left to wonder – what now? For some, the steps may be obvious, for others, it may not be so clear.  That’s where a post-graduate certificate may be the answer.

Conestoga College offers Integrated Marketing Communications, a one-year, experiential program that prepares students with the skills to work in the communications field. It’s ideal for students with degrees in Communications, Journalism, English, or Political Science.

Check out this video (you will find it on the right side of the page on the college website) for more details and to hear what graduates have to say.

Questions? Email co-ordinator Kim Denstedt:


Be a Maven

Come out today to see the event IMC students pitched and planned for CF Fairview Park mall.  Be a maven – a knowledgable source of information – about how to live an environmentally sustainable life!

Games and activities for families will help deliver important information. You will even see the superhero characters, The Blue Maven and the Green Maven,  in pursuit of the evil ‘garbage gobbler’.

Have your picture taken as a maven – get your mission card, complete the tasks and you can win!

The event preparations began Friday night (pictured below)  and activities will run all day today, April 2, at the mall.

Pancake fundraiser for Special Olympics

Champions Together

Have pancakes for breakfast on Saturday March 5th, and help support the Special Olympics and Conestoga College IMC students.

The fundraising event will be held at the Knights of Columbus in the Fireplace Lounge, 145 Dearborn Place, Waterloo, between 8 a.m. and 2 p.m.

Pancakes will be sold
Short Stack (3 pancakes) – $5
Tall Stack (5 pancakes) – $7
Small Stack (2 pancakes) – $3
** Extra toppings can be purchased for varying prices.

There will be a 50/50 draw, a hot chocolate making station, and a complimentary cup of coffee or tea with your pancake purchase. Seconds or Hot Chocolate can be purchased for $1/drink.

You can view our event on Snap and Facebook
Snap Kitchener/Waterloo:

You can also follow our efforts on the day through social media

A special thanks to our sponsors:

Knights of Columbus Waterloo
Sobeys Ira Needles Location
Sobeys Bridgeport Location
Sobeys Parkside Location
We are still continuously seeking sponsors to counter the running cost of the event. If you would like to sponsor materials, or make a monetary donation, please contact Samantha Gorys at (519) 781-1790, or