Happy Thanksgiving

To our 2016-2017 class, Happy Thanksgiving.  To our graduates, we hope you are spending some time this weekend with the people who mean the most to you, and whom you are thankful to have in your lives.  To our business partners who share their expertise as guest speakers, who take on IMC students in work placements, and who provide the real client experience our students need to enhance their resumes – we wish you a wonderful thanksgiving in the company of those who are important in your lives.  We have much to be thankful for in Canada, in Ontario, and in the Waterloo Region.

Conestoga in the news

This is another story that appeared in the business section of the Waterloo Region Record as a result of a student pitch.  IMC 2016 graduate Stephanie Fereiro spent her second semester placement with Two Blonde Chicks and pitched this story to the business editor as an assignment for media relations class. Her story idea was one of four student pitches that have been followed up by the newspaper.

And they’re off!

Sorry to say goodbye, but excited for the futures of our graduating 2016 IMC class.  Not everyone was able to make Convocation on June 8, but we were delighted to see this group: Jason Toman and Kurtis Rideout; Stephanie Spriet, Elise Marion, Stephanie Fereiro, Kathleen Binder, Neha Soni, Brenda Palma Zarco, and Navpreet Kaur.


News to share

Even after our IMC class has left the hallowed hallways, we continue to hear from them. Devyani is flying home to India next week. Elise has a job (yeah!) and Kurtis Rideout has a story in today’s Waterloo Region Record!   It was a story he pitched to editor Ron DeRuyter back in March, as part of a class assignment.   The story was about Kuntz Electroplating Inc., the local company that took Kurtis on as a field placement during the winter semester.  Read all about them here.

Visual storytelling

A final assignment in the Creative Strategies Toolkit course was to create a video about a ‘day in the life of’ an integrated marketing communications student.

It was a fun way to end a stressful semester with a chance to showcase key learnings in the course under Professor Carolyn McLeod.

The students were allowed to use any film editing software that they were comfortable with, although for many, their first experience in film editing was through Adobe Photoshop CC taught in this class.

The project started with storyboarding and the use of creative strategies to tell the IMC student story in an effective and meaningful way. Using a storyboard allowed students to write out each scene, sketch the images and write the dialogue necessary. Then, gathering their videos, photos, interviews and voice recordings they had 4 full weeks to complete the task (on top of all of their other assignments!).

Carolyn McLeod’s response: “Great results! From just trying to get to school in the morning, to a full day of IMC classes, to covering the entire two semesters, there was a great variety of perspectives in their storytelling.”

While there were many fun and engaging submissions, we will share two here.

The first is from Neha Soni with a very creative lens on her experience.


The second is a humourous look at the ups and downs of the year by Devyani Vashisht.




Placement success

One of the wonderful aspects of the Integrated Marketing Communications (IMC) program is the practicum placement that students complete in the winter semester.

It is wonderful for obvious reasons. The students get a chance to prove what they have learned, to demonstrate the knowledge that they have gained from an intense, busy year of study, and to graduate with real experience.  That’s a wonderful feeling for the student.

But what our employers bring to the whole experience is also wonderful – they encourage and mentor a young person who is eager to launch their career. (And they get a ready-to-implement marketing communications plan!)

Another wonderful aspect of the IMC program is the fact that every year we  welcome a few international students who add immeasurably to the entire class’ experience. For some Canadian students, it is the first time they have met and worked with students from other parts of the world.  It’s an opportunity to experience diversity for everyone in the class. The IMC program has welcomed students from India, Nigeria, Oman, Ukraine, Russia, and South Africa. All have contributed to our education here at Conestoga College.

It is not easy to travel to a different country, study in a language other than one’s mother tongue, and experience a new and strange culture. As an instructor in the course, I have much admiration for these students.

These images are of Devyani, an International student from India who completed her placement with Relish, a unique cooking school in downtown Waterloo owned by cookbook author Donna-Marie Pye and fellow culinary enthusiast Maria Burjoski. Turns out, one of Devyani’s dreams is to open her own restaurant in India some day.

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Procurement and execution # 3

This is third in a series of blog posts written by IMC students about their experience in planning and executing a large event this Saturday at Fairview Park mall.
The pressure is beginning to mount for our procurement team, who are acting essentially as the backbone of the Green at Work event.
While the creative and media teams have put their time in, and the information packages have been sent out, it is now time for Jason, Sam, Steph, and Brenda to step up to bat

Brenda hard at work

To be fair, the procurement team has been tasked with gathering all necessary materials, which is a large job that has seen them swamped for almost a month’s time now. Approaching vendors, finding suppliers, shopping, managing the budget…

As we approach the day of the event, gathering the materials has become the primary focus across the board, and each team is lending their support in whichever way they can.

It will be all hands on deck this Saturday at CF Fairview Park. Come see what the class has created and what you can learn about sustainable living for the environment.