Well, that was a year!

I swear someone sneaks into the universe and fast forwards the clock by a few months, sometime when we are catching a few winks between September and April.  Students and faculty alike are shaking their heads at how much time has passed… and at how much has been learned! Congratulations to all our grads and we wish you much success as you find your place in the world! Here’s a bit of a trip down memory lane for the 2018-2019 class. Thanks for an amazing year – your faculty.

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Speakers wow at networking event

A student-run networking event earlier in March featured some well-known talent from Waterloo Region.  Thanks to Bruno Cortez Sibella, Conestoga College technician, the speakers were captured on video.  We will share a few of the highlights here.

Listen in as Jill Clark from Cober Solutions   speaks about the Future of Marketing. Next Naheed Somji, a Social Media Specialist from Economical Insurance speaks about a Career in Digital Marketing.

Opportunity to network for a good cause

Check out this opportunity to network with others in the marketing and communications field. The $10 entry fee will raise money for DreamShare Uganda, a local organization that supports the arts in a school in Uganda.  This is an event organized by an IMC team as part of their events and project management course.

IMarC Marketing Event

Calling all Irish!

The Mighty Craic” at Victoria Park, Kitchener this Saturday (Mar 09) begins at 9 a.m. This event has been organized by students in the Integrated Marketing Communications program.

The race is happening under the umbrella of the Irish Real Life Festival – Waterloo Region. All proceeds from the race will be donated to The Healing of the Seven Generations, a non-profit that supports the indigenous community in the region to overcome trauma.

Tickets are 10$ only and thanks to sponsors, you get a chance to win some amazing prizes like Fitbit Watch from Ebates Canada, a pair of new Skechers D’lites 3.0 shoes from Skechers, some water filter jugs from Brita Canada as well as a pair of shoes from New Balance. There are also some gift cards and goodies from Zehrs, Food Basics, Overcat Pr and Maglin Furniture. All ticket holders and those who donate automatically enter a raffle to win a grand prize. You can double your chances by entering the race and making a donation! Come and start the St Patrick’s Day festivities and support the cause.

Hope to see all of you at the race!! You can buy tickets and check all information here: https://bit.ly/2SqQzZC

A very busy start

The two sections of students enrolled in the IMC program this year have had a very busy start to the fall semester.

They have conducted a client meeting for a project in their corporate communications and advertising classes, launched a marketing project that will see them develop a new chocolate product, and attended a panel discussion by communications professionals as part of their public relations class.  And that was just in Week 2.

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But wait, there’s more.

In Week 3, they attended two workshops, one on Diversity and Inclusion and the other called Personality Dimensions; both were designed to help them work effectively with other people.  The day also gave them a chance to relax and get to know each other over a pot luck lunch.  We were treated to many great dishes including some Indian specialities, a Korean salad, and Vietnamese spring rolls along with meatballs, buffalo chicken and the tried and true standbys like potato chips, veggies and cookies.  One fast-thinking group even brought along some chocolate treats and used the class as a focus group to test their inventions!

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Here we go again!

IMC is off to an exciting start this year with two classes of students eager to learn how to integrate communications into strategic plans.  Orientation was well-attended and a highlight of the evening was a visit by alumni Jovana Blagojevic,Valerie Tyschenko, and Nickesha Welch. The three passed along their top tips to success in the program: take assignments seriously as though it was your job, don’t let your group members down, and get networking for future success.

The new students had a chance to greet each other and discover what they had in common.

The group was also challenged to create a complete picture out of small images they coloured while listening to faculty and students talk about the coming year.   They recognized the significance of the challenge in a reflection: it takes many smaller pieces to make a whole, sometimes you don’t see the whole picture but you keep at it – trust the process and your colleagues, everyone has to do their part to get to a complete picture, and someone needs to take a leadership role but everyone still has an important part to play! The map was also an illustration of the different countries in the world from which students in the class come. It promises to be a year of many learnings!

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