If you are wondering about how a university and college education works, check out what these university graduates had to say here about the program.
Note – the program underwent a major program review in 2018 and as a result, the Fall 2019 design has some changes. We are now called Integrated Communications and found under the public relations banner; however, the essential elements of the program have been retained. The changes will only improve the offering. Many of the changes, such as a finance course, more writing, and an optional 4-month co-op position (after the second semester) are a result of graduate feedback. You will be prepared for the same kinds of roles our alumni are working in today.
IC
Set yourself apart. Integrate your degree with a graduate certificate in Integrated Communications. This fast-paced and intensive program at Conestoga College prepares students to think strategically in the marketing and communications field.
- To plan before communicating.
- To assess client needs.
- To know the target persona.
- To measure implementation.
Through a combination of class lessons, experiential assignments and real clients from the local business community, students grow to understand how to integrate marketing, public relations, advertising and digital into a comprehensive plan. They learn to connect the dots so that a more powerful and unified message is delivered on behalf of the client.
The program is an ideal cap to a university degree in communications, political science, English, journalism, or environmental studies. While specific courses in marketing are not essential, a university degree in other areas where course work has introduced a student to concepts of marketing are also a good fit. Students with some life experience who are looking for a credential that will be respected by business are also welcome.
Check out the Conestoga College website for details on specific courses offered, as well as a video of past graduates talking about their experience.
Successful graduates bring:
- strong writing skills
- critical thinking
- creative ideas
- an interest in effective communication strategies
See what past graduates have to say and what local employers thought about the program.
Contact the co-ordinator for more information about the program:
- Kim Denstedt: kdenstedt@conestogac.on.ca
