Interested in studying IMC?

Set yourself apart. Integrate your degree with a graduate certificate in Integrated Marketing Communications.  This fast-paced and intensive program at Conestoga College prepares students to think strategically in the marketing communications field.

  • To plan before communicating.
  • To assess client needs.
  • To know the target persona.
  • To measure implementation.

Through a combination of class lessons, experiential assignments and real clients from the local business community, students grow to understand how to integrate marketing, public relations, advertising and digital into a comprehensive plan.  They learn to connect the dots so that a more powerful and unified message is delivered on behalf of the client.

The program is an ideal cap to a university degree in communications, political science, English, journalism, or environmental studies. While specific courses in marketing are not essential, a university degree in other areas where course work has introduced a student to concepts of marketing are also a good fit.   Students with some life experience who are looking for a credential that will be respected by business are also welcome.

Check out the Conestoga College website for details on specific courses offered, as well as a video of past graduates talking about their experience.

Successful graduates bring:

  • strong writing skills
  • critical thinking
  • creative ideas
  • an interest in effective communication strategies

See what past graduates have to say and what local employers thought about the program.

Contact the co-ordinator for more information about the program:

  • Kim Denstedt: kdenstedt@conestogac.on.ca