Check out the perspective of a variety of IMC students in this video about IMC.
If you are wondering about how a university and college education works, check out what these university and IMC graduates had to say here.
IMC
Set yourself apart. Integrate your degree with a graduate certificate in Integrated Marketing Communications. This fast-paced and intensive program at Conestoga College prepares students to think strategically in the marketing communications field.
- To plan before communicating.
- To assess client needs.
- To know the target persona.
- To measure implementation.
Through a combination of class lessons, experiential assignments and real clients from the local business community, students grow to understand how to integrate marketing, public relations, advertising and digital into a comprehensive plan. They learn to connect the dots so that a more powerful and unified message is delivered on behalf of the client.
The program is an ideal cap to a university degree in communications, political science, English, journalism, or environmental studies. While specific courses in marketing are not essential, a university degree in other areas where course work has introduced a student to concepts of marketing are also a good fit. Students with some life experience who are looking for a credential that will be respected by business are also welcome.
Check out the Conestoga College website for details on specific courses offered, as well as a video of past graduates talking about their experience.
Successful graduates bring:
- strong writing skills
- critical thinking
- creative ideas
- an interest in effective communication strategies
See what past graduates have to say and what local employers thought about the program.
Contact the co-ordinator for more information about the program:
- Kim Denstedt: kdenstedt@conestogac.on.ca
