A program that professes to prepare students for the work world gets the class out of the classroom when possible. And when it isn’t, guest speakers can be an integral part of bringing the work world into the classroom.
Every year the IMC faculty appreciate the assistance of the Home Hardware Head Office when it takes the class on a tour of its central warehouse and includes a presentation by its public relations staff. Understanding the business and all of its facets is an important lesson. Home Hardware is also a uniquely organized business and the relationship between the head office and the store owners – who own the central warehouse – is a key factor in the PR office.
The class then stretched its creativity at the felt lab where they were exposed to emerging technology that will impact their work world. This was followed by a tour of Quarry, a marketing communications agency where the lab is located. The class heard from a few employees who talked about their area of focus, connecting some of the dots for students who heard them talking about matters that have been raised in class.
Guest speakers bring their expertise into the classroom. Frank Mosely of T Stone Mailing is a mail expert and Ellyn Winters of Ignition Communications has worked with a variety of clients in the tech sector. Each came into the classroom and provided invaluable insights into the marketing communications field.