Strategic campaigns work

Students in the 2017-2018 IMC class created marketing communication plans for Crime Stoppers with the objective to increase calls and tips. So often these client plans are created and the students move on, not hearing back if their ideas were implemented and whether the objectives were met. 
Thus, it was very good news when we recevied the following communication:
Overall we increased our tip volume for 2017 by 451 tips , increased follow up information by 638 additional pieces of information and 328 additional calls to the office.
 I would suggest that the marketing program achieved what it set out to accomplish. Very happy with the end result. Thank you.
 Darryl Paquette
Criminal Intelligence, Human Source Management
Crime Stoppers Coordinator
Waterloo Regional Police Service
519-570-9777 (WRPS) ext.8765


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