About Kim Denstedt

Professor/Co-ordinator of the Integrated Marketing Communications post-graduate certificate program at Conestoga College.

A very busy start

The two sections of students enrolled in the IMC program this year have had a very busy start to the fall semester.

They have conducted a client meeting for a project in their corporate communications and advertising classes, launched a marketing project that will see them develop a new chocolate product, and attended a panel discussion by communications professionals as part of their public relations class.  And that was just in Week 2.

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But wait, there’s more.

In Week 3, they attended two workshops, one on Diversity and Inclusion and the other called Personality Dimensions; both were designed to help them work effectively with other people.  The day also gave them a chance to relax and get to know each other over a pot luck lunch.  We were treated to many great dishes including some Indian specialities, a Korean salad, and Vietnamese spring rolls along with meatballs, buffalo chicken and the tried and true standbys like potato chips, veggies and cookies.  One fast-thinking group even brought along some chocolate treats and used the class as a focus group to test their inventions!

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Here we go again!

IMC is off to an exciting start this year with two classes of students eager to learn how to integrate communications into strategic plans.  Orientation was well-attended and a highlight of the evening was a visit by alumni Jovana Blagojevic,Valerie Tyschenko, and Nickesha Welch. The three passed along their top tips to success in the program: take assignments seriously as though it was your job, don’t let your group members down, and get networking for future success.

The new students had a chance to greet each other and discover what they had in common.

The group was also challenged to create a complete picture out of small images they coloured while listening to faculty and students talk about the coming year.   They recognized the significance of the challenge in a reflection: it takes many smaller pieces to make a whole, sometimes you don’t see the whole picture but you keep at it – trust the process and your colleagues, everyone has to do their part to get to a complete picture, and someone needs to take a leadership role but everyone still has an important part to play! The map was also an illustration of the different countries in the world from which students in the class come. It promises to be a year of many learnings!

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Happy Dance

The ink is barely dry on their certificates, but already several of the 2017-2018 IMC graduates are accepting work!

  • Jovana Blagojevic is a Marketing Communications Co-ordinator at Nicoya Lifesciences Inc. in Kitchener, a job she earned after completing her placement with them.
  • Madison Vettoretto is the Creative Marketing Co-ordinator at Royal LePage in Guelph.
  • Lanorin Christopher travelled west and is now a Digital Account Manager with Yellow Pages in Vancouver, B.C.
  • Caitlin Murray is an HR Marketing Assistant at Flanagan Foodservice Inc.in Kitchener, a job she earned after completing her placement with them.
  • Yahaira Cuevas is responsible for marketing at Stonebridge Imports in Kitchener.
  • Meaghan Moore is Facebook Account Manager at Connections Incorporated in Guelph.
  • Spencer Fleming is Social Media Co-ordinator in Brantford with Simplified Automation 
  • Amanda Paul is a Social Media Writer at Copp Marketing + Design in Waterloo.

We do a happy dance when our grads secure the positions they worked so hard to qualify for while here at Conestoga.

The first job is a huge first step in launching one’s career. Best wishes to all who are beginning that adventure.

To those who are still looking – keep the faith and your spirits up.   Your time will come! Remember to stay connected with us via LinkedIn.


Gold Quill Award for IMC alumni

IMC alumni Stephanie Fereiro, a Content Marketing Specialist at Economical Insurance in Waterloo, is the recipient of an IABC Gold Quill Award of Merit.


The award recognized Stephanie’s blog writing – she has completed more than 100 posts since working at Economical.  IMC was delighted to be on-hand when Stephanie received her award at the International Association of Business Communicator’s (IABC) world conference held in Montreal June 4-6.

The prestigious recognition is awarded following an evaluation by professionals from across the globe who work in the communications industry.

IMC faculty are always happy to hear from alumni and look forward to  welcoming a new crop of graduates next week at Conestoga’s Convocation.

Strategic campaigns work

Students in the 2017-2018 IMC class created marketing communication plans for Crime Stoppers with the objective to increase calls and tips. So often these client plans are created and the students move on, not hearing back if their ideas were implemented and whether the objectives were met. 
Thus, it was very good news when we recevied the following communication:
Overall we increased our tip volume for 2017 by 451 tips , increased follow up information by 638 additional pieces of information and 328 additional calls to the office.
 I would suggest that the marketing program achieved what it set out to accomplish. Very happy with the end result. Thank you.
 Darryl Paquette
Criminal Intelligence, Human Source Management
Crime Stoppers Coordinator
Waterloo Regional Police Service
519-570-9777 (WRPS) ext.8765