About Kim Denstedt

Professor/Co-ordinator of the Integrated Marketing Communications post-graduate certificate program at Conestoga College.

Quarry hosts IMC

Getting a glimpse of what integrated marketing communications (IMC) looks like in the ‘real’ world was the goal today as the IMC graduate class visited both Quarry Communications and Home Hardware Stores Ltd. in St. Jacobs.

The students were treated to snapshots of what the daily life of an agency can be like as they listened to a project manager, graphic designer, media planner, web developer, and marketing operations manager discuss their jobs, their priorities and the tools they use to meet cleint expectations at Quarry.  They heard how teams involving designers, copywriters, strategists, and project managers meet to collaborate on client work.  It was a view into the agency side of the business.  (and Steve and Kim were delighted to reconnect with IMC grad Michelle MacNaughton who works as a Project Lead at Quarry!)

At Home Hardware the class heard from the client side of the business.  Jessica Keupfer, Manager of Public Relations, told the students about the collaboration between marketing, sales, advertising and public relations at the Canadian retailer.  The company recently changed its tagline to “Home Hardware, Here’s How”, as a measure to more effectively reach a broader market – not just home owners, but anyone living in any kind of owned or rented accommodation that needs home improvement.  She also provided some insight into the process behind the scenes of a Globe and Mail recent “Report on Business” article about Home Hardware.

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Quarry generously provided their lunch area for the class to enjoy some Pop’s Pizza

Alan Quarry, CEO, chatted with the group about “Heart Beats Hate”, a pro-diversity, anti-bigotry rally he initiated. It will be held at Maxwell’s Concerts & Events, 35 University Ave. E. in Waterloo on Tuesday, Sept. 19.  There will be speakers from the Kitchener-Waterloo Multicultural Centre along with music and food.  He  encouraged the class to attend.  He reminded them racism exists when we are silent.

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Grad advises students

The IMC class was treated to a great presentation today by IMC graduate Valerie Tyschenko.

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She shared her top tips with the class such as treat the work placement you get in the second semester seriously, ask lots of questions and learn from your mistakes now while in school, take advantage of faculty support, and learn from each other. In fact, she recommended that the class should get out and socialize together to build a strong connection with each other.

Valerie was an international student from Ukraine when she was a student. Now she works as a recruiter for Conestoga College.

It’s a real pleasure for faculty to see grads return – especially when they wow you with their presentation skills as Valerie did!

Orientation for 2017-2018 class

Plans are underway to greet a new class of integrated marketing communications students August 29 at orientation.  We have important getting started semester details, a group activity, and graduates from last year to share their best advice for success. Looking forward to seeing Geraldine Westerink, Clare Harper and Juan Duran. 

 

Student created video about IMC

Each year the IMC class is challenged to create and edit a short video on the life of an integrated marketing communications student at Conestoga College.   These students go  in four short months from having no design skills to creating print and video samples that demonstrate their abilities – ready for the workplace.

The videos are shown at a year-end dinner and we get everything from humorous to mysterious to serious!

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Geraldine (centre) is shown with her peers at graduation. From left: Leeeza Shabekova, Cynthia Khalil, Geraldine, Nancy Asante and Rebecca Grassing.

Graduate Geraldine Westerink sent along this link to her video. She created it with the idea that it could be useful in promoting the program that lead to her obtaining a new job in the marketing communications field!  If you wonder what the program is like from a student view – watch and  enjoy!

Graduates earn provincial award

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A team project to create an integrated marketing communications plan for Waterloo Regional Crime Stoppers turned into a provincial award for IMC students.

The Community Service Award was presented June 11, 2017,  by the Ontario Association of Crime Stoppers to the Waterloo Regional Crime Stoppers, Conestoga College and the Integrated Marketing Communications Program.

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The students were also featured presenters at the Association’s annual training conference where Marc Heroux and Clare Harper presented a highlight of the research and recommendations the 2 teams made with the goal of increasing tips.

Crime Stoppers is a national organization with local and regional volunteer committees that encourage residents to report crimes anonymously. The students were also the creative minds behind some collateral that the local Crime Stoppers will be using in the coming year.  The image above is of Clare (at left) and Marc (at right) with faculty member Kim Denstedt standing in front of some of that creative collateral.