About Kim Denstedt

Professor/Co-ordinator of the Integrated Marketing Communications post-graduate certificate program at Conestoga College.

Keeping us connected … and learning despite Covid-19!

The Integrated Communications class is doing an outstanding job of keeping connected in these unprecedented times.  Not only are they attending regularly scheduled classes, they have all stepped up to handle “real” client meetings this week in preparation for their final capstone project.

The faculty are working hard to ensure that the information they need to complete their semester courses is delivered and that the students feel connected to us throughout.

We have always said that we offer something that is different from university – not better but different. University is great for developing critical thinkers and opening up the world for students. So essential to their future.

But college, that is where the rubber hits the road. Where the theory meets the practical expectations. And in the case of Integrated Communications, where the lessons meet the real client expectations.

Kudos to our students for working hard to “keep it real.”

And, kudos to our essential workers – nurses, first responders, doctors, and grocery story employees –  who are keeping life moving forward.  Cheers to all of you.


We CLICKed@Conestoga

The 2019-2020 class of Integrated Communications held a very successful event Feb. 11 where industry professionals mixed with alumni and students from the suite of public relations programs at the College. CLICK@Conestoga featured three great speakers: Jessica Kuepfer of Home Hardware, Tricia Kopec of Intrigue Media, and Sandy Pell of Vidyard. CLICK also offered every student a chance to bid on a meeting with a mentor and the students had a selection of more than 20 to choose from. Great food and a cash bar kept the networking going throughout the 3 1/2 hour event. Thanks to our sponsors: Domino’s Pizza, Co-operator’s Insurance, Best Buy, Waterloo Uptown BIA and Conestoga College: The Co-op Office, The Bookstore, and The School of Business.

Why don’t you CLICK@Conestoga?

Calling all professionals who work in the marketing, communications, or public relations fields to CLICK@Conestoga, Feb. 11.  Money raised by this event will contribute toward awards for students in the three public relations programs offered at Conestoga.

Working professionals receive a free gift at the door for their $10; valid student cards at the door will earn students who pay $5 with a ballot to enter a draw to win a mentoring session with a professional. Lots of opportunities plus some other prizes to be won.

Free food and a cash bar will provide the social while three excellent speakers will educate and inform!

Many thanks to our sponsors, including Domino’s of Kitchener, Co-operators Insurance of Guelph, Best Buy of Kitchener, and the Coop Office of Conestoga College. Plus several professionals who have agreed to be a mentor to the students whose ballots are pulled in the draw.

The event is being executed by the students in the graduate public relations program, but students from the diploma and degree programs will also be in attendance.

As a professional in the field, your attendance will be appreciated.  Plan to attend and help make this annual event a success. (free parking on site)

Check out the details here:

Click Poster Professional – Final

Well, that was a year!

I swear someone sneaks into the universe and fast forwards the clock by a few months, sometime when we are catching a few winks between September and April.  Students and faculty alike are shaking their heads at how much time has passed… and at how much has been learned! Congratulations to all our grads and we wish you much success as you find your place in the world! Here’s a bit of a trip down memory lane for the 2018-2019 class. Thanks for an amazing year – your faculty.

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Speakers wow at networking event

A student-run networking event earlier in March featured some well-known talent from Waterloo Region.  Thanks to Bruno Cortez Sibella, Conestoga College technician, the speakers were captured on video.  We will share a few of the highlights here.

Listen in as Jill Clark from Cober Solutions   speaks about the Future of Marketing. Next Naheed Somji, a Social Media Specialist from Economical Insurance speaks about a Career in Digital Marketing.

Opportunity to network for a good cause

Check out this opportunity to network with others in the marketing and communications field. The $10 entry fee will raise money for DreamShare Uganda, a local organization that supports the arts in a school in Uganda.  This is an event organized by an IMC team as part of their events and project management course.

IMarC Marketing Event

Calling all Irish!

The Mighty Craic” at Victoria Park, Kitchener this Saturday (Mar 09) begins at 9 a.m. This event has been organized by students in the Integrated Marketing Communications program.

The race is happening under the umbrella of the Irish Real Life Festival – Waterloo Region. All proceeds from the race will be donated to The Healing of the Seven Generations, a non-profit that supports the indigenous community in the region to overcome trauma.

Tickets are 10$ only and thanks to sponsors, you get a chance to win some amazing prizes like Fitbit Watch from Ebates Canada, a pair of new Skechers D’lites 3.0 shoes from Skechers, some water filter jugs from Brita Canada as well as a pair of shoes from New Balance. There are also some gift cards and goodies from Zehrs, Food Basics, Overcat Pr and Maglin Furniture. All ticket holders and those who donate automatically enter a raffle to win a grand prize. You can double your chances by entering the race and making a donation! Come and start the St Patrick’s Day festivities and support the cause.

Hope to see all of you at the race!! You can buy tickets and check all information here: https://bit.ly/2SqQzZC

A very busy start

The two sections of students enrolled in the IMC program this year have had a very busy start to the fall semester.

They have conducted a client meeting for a project in their corporate communications and advertising classes, launched a marketing project that will see them develop a new chocolate product, and attended a panel discussion by communications professionals as part of their public relations class.  And that was just in Week 2.

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But wait, there’s more.

In Week 3, they attended two workshops, one on Diversity and Inclusion and the other called Personality Dimensions; both were designed to help them work effectively with other people.  The day also gave them a chance to relax and get to know each other over a pot luck lunch.  We were treated to many great dishes including some Indian specialities, a Korean salad, and Vietnamese spring rolls along with meatballs, buffalo chicken and the tried and true standbys like potato chips, veggies and cookies.  One fast-thinking group even brought along some chocolate treats and used the class as a focus group to test their inventions!

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