About Kim Denstedt

Professor/Co-ordinator of the Integrated Marketing Communications post-graduate certificate program at Conestoga College.

Have you stopped a crime?

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This past year integrated marketing communication graduate students created strategic  plans for Waterloo Regional Crime Stoppers and media relations plans for the Ontario Crime Stoppers Association.  To top off a successful year, the students were invited to present a summary of the plans at the provincial association’s annual training conference in June.

Graduates Marc Heroux and Clare Harper will be featured presenters at the conference to be held at Conestoga College on June 10.

In the lead up to the conference, Marc and Clare had their photos taken by Conestoga Technologist Chris Martin for an advertisement that will appear in the conference program handbook. The display behind the students is one sample of artwork conceived by the students as part of their plans.

The conference will be attended by 38 chapters of Crime Stoppers from across the province.

Community Support

Brittany McGourlay and Rebecca Grassing of the IMC class present a cheque for $2,045 to Women’s Crisis Services of Waterloo Region representative Kourtney Beckman. Photo by Nancy Asante, IMC Graduate.

The class of 2016-2017 was proud to donate $2,045 to Women’s Crisis Services of Waterloo Region as part of their Build-a-Bed Campaign.  The donation will support shelter space for women and children who experience violence in the home. The students held a successful bingo and auction evening at Edeiweiss Tavern earlier in the year as part of their event and project management class.

Community Partnership – Regional Police & IMC

IMC students joined the fight to stop crime this year when they worked on marketing communications plans for Waterloo Region Crime Stoppers and then created media kits for the Ontario Association’s provincial conference being held this June in Kitchener.

Their efforts were recognized recently by the Waterloo Region Crime Stoppers volunteer Board of Directors.

Students will present their ‘tips for promoting tips’ to Crime Stoppers as one of the conference highlights. The conference is attended by 38 chapters of Crime Stoppers from across Ontario.

Winterloo fun

There was a lack of snow, but the wind was raw and the sun did shine at Winterloo 2017 where the IMC class held The Race through the Northwest Passage. Lots of families enjoyed learning how to keep warm in cold temperatures, how to build a fire, how to ice fish and then racing up the final station.  The class had pitched several ideas to the organizers of the event and the “Great Race” event won.  Photos by Nancy Assante

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Great Race at Winterloo

The graduate students of IMC from Conestoga College will be presenting a Race Through the Northwest Passage, a fun, interactive activity for teams at Winterloo this weekend. Get your friends or your family together and enter to win. The class has worked hard to create this activity as part of its event and project management class.

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Grads return to share

Each year we invite a few IMC grads to return to class, but this time to share their job hunting experiences and to talk about what they are doing today.

Recently, we heard from Nicole Renfer (2013) and Nina Vasic (2016) who told the class their personal experiences, including the number of applications they sent out and what they learned from the interview process. One valuable tip they left is that the first job you accept may not be the dream job, but you learn and grow from every experience.


The next week four graduates came to share. Alexandria Evans (2016), Hugo Agostinho (2013), Danielle Cudmore (2013) and Stephanie Fereiro (2016) engaged the class in a lively discussion about job hunting, the value of portfolios, and the types of work they are doing today.   This includes project management, marketing in the gaming industry, communications officer for a municipality and a content specialist in the insurance industry.  This coming week will feature Erin Weiler (2013), Alex Pedersen (2014) and Hillary Verardi (2014).

Movember moves

What’s a moustache worth?  It’s in the millions of dollars apparently, according to Mitch Hermansen who spoke at an IABC Waterloo Chapter special event this morning.  Mitch works with the Movember Foundation that raised more than $15 million just last year in its annual campaign.

Just the sight of someone wearing a moustache can now spark a conversation about Movember and the need to pay attention to men’s health issues.  Men become walking billboards raising awareness of the issues, as well as dollars.

Some of those dollars have supported the research of doctors, including Hon Leong of the Lawson Health Research Institute in London, ON. whose research will deliver novel drugs that halt the spread of prostate cancer to determine if they are effective in stopping metastasis in the majority of prostate cancer cell lines.


Mosistas (as female supporters of Movember are called) Clare Harper, Kelsea Rose and Brittany McGourlay flash their moustache sticks with Mitch Hermansen, who sports the real thing on his upper lip! Mitch was in Kitchener at an IABC event to speak about the success of Movember.

Mitch said that the  Movember Foundation is the only charity tackling men’s health on a global scale, year round. “We have one goal: to stop men dying too young.”  The foundation, which began in Australia in 2004, has funded over 1,200 projects focusing on prostate cancer, testicular cancer, mental health and suicide prevention. As devastating as cancer is, the rates of suicide among men is startling. Every minute a man dies from suicide somewhere in the world.

The Foundation uses humour to break the ice because traditionally men are taught and encouraged to not talk about private matters or their feelings.  To learn more, check the link to the Foundation’s website.