About Kim Denstedt

Professor/Co-ordinator of the Integrated Marketing Communications post-graduate certificate program at Conestoga College.

Student created video about IMC

Each year the IMC class is challenged to create and edit a short video on the life of an integrated marketing communications student at Conestoga College.   These students go  in four short months from having no design skills to creating print and video samples that demonstrate their abilities – ready for the workplace.

The videos are shown at a year-end dinner and we get everything from humorous to mysterious to serious!

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Geraldine (centre) is shown with her peers at graduation. From left: Leeeza Shabekova, Cynthia Khalil, Geraldine, Nancy Asante and Rebecca Grassing.

Graduate Geraldine Westerink sent along this link to her video. She created it with the idea that it could be useful in promoting the program that lead to her obtaining a new job in the marketing communications field!  If you wonder what the program is like from a student view – watch and  enjoy!

Graduates earn provincial award

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A team project to create an integrated marketing communications plan for Waterloo Regional Crime Stoppers turned into a provincial award for IMC students.

The Community Service Award was presented June 11, 2017,  by the Ontario Association of Crime Stoppers to the Waterloo Regional Crime Stoppers, Conestoga College and the Integrated Marketing Communications Program.

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The students were also featured presenters at the Association’s annual training conference where Marc Heroux and Clare Harper presented a highlight of the research and recommendations the 2 teams made with the goal of increasing tips.

Crime Stoppers is a national organization with local and regional volunteer committees that encourage residents to report crimes anonymously. The students were also the creative minds behind some collateral that the local Crime Stoppers will be using in the coming year.  The image above is of Clare (at left) and Marc (at right) with faculty member Kim Denstedt standing in front of some of that creative collateral.

Have you stopped a crime?

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This past year integrated marketing communication graduate students created strategic  plans for Waterloo Regional Crime Stoppers and media relations plans for the Ontario Crime Stoppers Association.  To top off a successful year, the students were invited to present a summary of the plans at the provincial association’s annual training conference in June.

Graduates Marc Heroux and Clare Harper will be featured presenters at the conference to be held at Conestoga College on June 10.

In the lead up to the conference, Marc and Clare had their photos taken by Conestoga Technologist Chris Martin for an advertisement that will appear in the conference program handbook. The display behind the students is one sample of artwork conceived by the students as part of their plans.

The conference will be attended by 38 chapters of Crime Stoppers from across the province.

Community Support

Brittany McGourlay and Rebecca Grassing of the IMC class present a cheque for $2,045 to Women’s Crisis Services of Waterloo Region representative Kourtney Beckman. Photo by Nancy Asante, IMC Graduate.

The class of 2016-2017 was proud to donate $2,045 to Women’s Crisis Services of Waterloo Region as part of their Build-a-Bed Campaign.  The donation will support shelter space for women and children who experience violence in the home. The students held a successful bingo and auction evening at Edeiweiss Tavern earlier in the year as part of their event and project management class.

Community Partnership – Regional Police & IMC

IMC students joined the fight to stop crime this year when they worked on marketing communications plans for Waterloo Region Crime Stoppers and then created media kits for the Ontario Association’s provincial conference being held this June in Kitchener.

Their efforts were recognized recently by the Waterloo Region Crime Stoppers volunteer Board of Directors.

Students will present their ‘tips for promoting tips’ to Crime Stoppers as one of the conference highlights. The conference is attended by 38 chapters of Crime Stoppers from across Ontario.

Winterloo fun

There was a lack of snow, but the wind was raw and the sun did shine at Winterloo 2017 where the IMC class held The Race through the Northwest Passage. Lots of families enjoyed learning how to keep warm in cold temperatures, how to build a fire, how to ice fish and then racing up the final station.  The class had pitched several ideas to the organizers of the event and the “Great Race” event won.  Photos by Nancy Assante

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