About Kim Denstedt

Professor/Co-ordinator of the Integrated Marketing Communications post-graduate certificate program at Conestoga College.

Happy Dance

The ink is barely dry on their certificates, but already several of the 2017-2018 IMC graduates are accepting work!

  • Jovana Blagojevic is a Marketing Communications Co-ordinator at Nicoya Lifesciences Inc. in Kitchener, a job she earned after completing her placement with them.
  • Madison Vettoretto is the Creative Marketing Co-ordinator at Royal LePage in Guelph.
  • Lanorin Christopher travelled west and is now a Digital Account Manager with Yellow Pages in Vancouver, B.C.
  • Caitlin Murray is an HR Marketing Assistant at Flanagan Foodservice Inc.in Kitchener, a job she earned after completing her placement with them.
  • Yahaira Cuevas is responsible for marketing at Stonebridge Imports in Kitchener.
  • Meaghan Moore is Facebook Account Manager at Connections Incorporated in Guelph.
  • Spencer Fleming is Social Media Co-ordinator in Brantford with Simplified Automation 
  • Amanda Paul is a Social Media Writer at Copp Marketing + Design in Waterloo.

We do a happy dance when our grads secure the positions they worked so hard to qualify for while here at Conestoga.

The first job is a huge first step in launching one’s career. Best wishes to all who are beginning that adventure.

To those who are still looking – keep the faith and your spirits up.   Your time will come! Remember to stay connected with us via LinkedIn.

 

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Gold Quill Award for IMC alumni

IMC alumni Stephanie Fereiro, a Content Marketing Specialist at Economical Insurance in Waterloo, is the recipient of an IABC Gold Quill Award of Merit.

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The award recognized Stephanie’s blog writing – she has completed more than 100 posts since working at Economical.  IMC was delighted to be on-hand when Stephanie received her award at the International Association of Business Communicator’s (IABC) world conference held in Montreal June 4-6.

The prestigious recognition is awarded following an evaluation by professionals from across the globe who work in the communications industry.

IMC faculty are always happy to hear from alumni and look forward to  welcoming a new crop of graduates next week at Conestoga’s Convocation.

Strategic campaigns work

Students in the 2017-2018 IMC class created marketing communication plans for Crime Stoppers with the objective to increase calls and tips. So often these client plans are created and the students move on, not hearing back if their ideas were implemented and whether the objectives were met. 
Thus, it was very good news when we recevied the following communication:
Overall we increased our tip volume for 2017 by 451 tips , increased follow up information by 638 additional pieces of information and 328 additional calls to the office.
 I would suggest that the marketing program achieved what it set out to accomplish. Very happy with the end result. Thank you.
 Darryl
 Darryl Paquette
Constable
Criminal Intelligence, Human Source Management
Crime Stoppers Coordinator
Waterloo Regional Police Service
519-570-9777 (WRPS) ext.8765

 

Client Presentations

The IMC class ended its first semester with client presentations. There were three clients who benefitted this year from the marketing communications plans created by the students.

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Sober Steering Team 1 with company CEO Catherine Carroll (centre front). Back row from left: Spencer Fleming, Lanorin Joseph and Gagandeep Singh. Front row, Meaghan Moore (left) and Ann Verosil (right).

Sober Steering is a Kitchener-based technology company that has created a product that will test blood alcohol concentration when a driver places their palm on the sensor.

The sensor sits on the steering wheel. The driver places the palm of their hand on the sensor, and if the alcohol level is above a pre-set limit, the vehicle is immobilized.

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Enter a captSober Steering Team 2 with company CEO Catherine Carroll (centre back). Front row from left: Caiti Murray and Kritika Gupta; back row: Joe Oliva (left) and Smit Kapuriya (right)

The technology was created by the father-daughter team of Catherine and John Carroll.

There were two student teams assigned to create plans. Team 1 focused the plan on private and public bus companies. Team 2 focused the plan on construction companies.

The second client was the Waterloo Regional Police Service, specifically the Hate Crime and Extremism Investigative Team.  The students were asked to create a plan that would help the police service deliver a strong message to students in high schools. #HATELESSWR

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Back row from left: Madison Vettoretto, Jovana Blagojevic, Jaspreet Singh Kainth, Vedanta Chopra, and Ryan Hamill were the team that created the plan for, front row from left: Alana Russell, Sgt. Julie Sudds, Inspector David Bishop, and Kristen Little.

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From left: Cynthia Eberegbe, Ye Qiu, Phill Karasinski, Nickesha Welch, and Amanda Paul.

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From left: Jyoti Jyoti, Phill Karasinski, Yahaira Cuevas, and Lindsay Wilkins.

The third IMC client was Load Army, another tech company in Kitchener whose owner, Phill Karasinski has developed an app that will save time and money for contractors in the construction industry.  There were two teams assigned to this client.  The IMC project includes the challenge of creating one piece of print collateral.

The IMC students work with a team of students in the Advertising and Marketing Program to have the print piece designed and printed.

 

 

Getting to know the target

Getting to know the target market is a key learning for students in the IMC program at Conestoga College. Data base searches, primary research, and secondary research give students a view of the target through a public relations lens (what’s the company relationship with the target), an advertising lens (what media does the target watch,view, read) and a marketing lens (what consumer needs can the company meet).  As a class exercise, the students are given a random product and asked to create a ‘persona’ of a target for the product. To emphasize the point that one must “paint a picture” of the target, the class is encouraged to draw on their inner artist to do just that and then present a detailed description of their creation.

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